Have you caught World Cup fever?
As enthusiasm grows for the sport, more and more people are tuning in to the tournament, drafting their favorite players in fantasy leagues, and, of course, cheering for their teams. One thing I’ve noticed as I’ve watched—football (the other kind) has a lot in common with successful business practices. These three business tips stick out to me:
1. Goals matter.
This oneâ€™s pretty obvious in soccer, isnâ€™t it? But how much attention do you pay to your business goals? If youâ€™re not setting goals and measuring your levels of success against them, you might just be wasting your time—and money. Not sure where to start? Sit down with your staff and create goals for yourself, your employees, and your company that are SMART:
Once youâ€™ve clearly and concisely set goals, follow through on them. Make sure you revisit them annually to make sure youâ€™re on track, and donâ€™t be afraid to adjust your goals when necessary.
2. Listen to the coach.
As the owner or manager of your company, this may sound a little funny to you—after all, arenâ€™t you in charge? Exactly! Youâ€™re the coach, which means you are responsible for coming up with a game plan, conditioning, training, and ultimately, executing a win.
In December, the U.S. Mens Soccer Team Head Coach Jurgen Klinnsman had this to say about his team: â€œWe cannot win this World Cup, because we are not at that level yet. For us, we have to play the game of our lives seven times to win the tournament.” Sounds pretty harsh, right? This article contends that that Jurgenâ€™s brand of coaching is exactly what the team needs.
â€œThrough this sort of harsh realism, Klinsmann is asserting his belief that the U.S. must significantly change the way it produces soccer players. He wants the team to develop a coherent national style of play that will be employed at every level â€” so that 9-year-olds play the same way the national team plays. He wants teenagers to join professional teams when they’re 18 instead of going to college, like they do in Europe. He wants to proactively identify and recruit dual nationals.â€
How does that relate to business? It means everything starts with you. Despite what Klinsmann said about his own team, he obviously believes they have the potential and capacity to win on a big scale. Whether youâ€™re frankly pragmatic, like Klinsmann, or more optimistic, the tone and expectations you set for your team will direct your success or failure (yet another reason we think itâ€™s imperative to set goals from the top down).
3. Have a backup plan.
When USMNT defender John Brooks scored the winning goal in the United Statesâ€™ game against Ghana, being a â€œbackupâ€ didnâ€™t matter. Brooks actually became the first U.S. MNT substitute to score a goal in a FIFA World Cup, but what really mattered was that, in the 86th minute, Brooksâ€™ goal was on target. Clenching a win against Ghana secured the U.S. team a win.
Like Brooksâ€™ last-minute goal, a backup in business can come out of nowhere and help your business win big, too. With call tracking, you can have a backup always there to help you track calls across the U.S. without having to deal with your phone company.
Hereâ€™s how it works: When you advertise, we partner with you to give you local or toll-free numbers, depending on your needs. Whether you choose 800 or vanity numbers, you can use Â your numbers on specific campaigns to see how the results stack up against each other. That information can help you determine which media work best for you, what time of day your ads are most successful, and more. (P.S. Not sure if you need a local or toll free number? Here’s an article that can help.)
With call tracking, you wonâ€™t have to scratch your head wondering how your advertising campaigns are doing (and why they are or are not wins for your company). If you think that sounds good, but want even more insight into customer phone calls, we can record each call, too, so you can review them to help your team close more business.
So, whether you have been a diehard fan for years or are just dipping your toes into the world of (the other) football, enjoy the tournament! And then, take these tips back to the office and see what a difference they will make for your team. Â